November 7, 2026
Most small trades look like three different companies: one on the board, one on the business card and one online. Here's how we brought it together for JJS Electrical Solutions, and what you can take from it.
October 27, 2026
A story you can read in thirty seconds, printed on something you can hold. Here's where micro-fiction works in print, which formats suit it, and how to print it well.
Most small business marketing fails because it tries to do everything at once. Start with one clear message, get seen where your customers already are, and make it easy to get in touch.
Demographics sound like a big-company thing. They're not. Knowing roughly who your customers are decides what you print, where it goes and what it says.
Where ChatGPT genuinely helps with SEO work, where it falls short, and how to use it without hurting accuracy.
Print still works for Derby businesses, if it reaches the right hands. Where to distribute it locally, from letterboxes to events, and how to tell what's working.
The print a small business actually needs, from business cards and flyers to brochures and packaging, and how to make each piece pull its weight.