November 7, 2026
Most small trades look like three different companies: one on the board, one on the business card and one online. Here's how we brought it together for JJS Electrical Solutions, and what you can take from it.
October 27, 2026
Good design is easy to undervalue until you see what it does. What design really does for a business, the myths about it, and how to explain its value to clients.
How much should you really spend on marketing? A simple way to set a budget from your goals, your audience and your revenue, and how to tell if it's working.
The till is the last place a customer decides what to buy. Simple point-of-sale tactics that lift the average spend without feeling pushy.
If your business has moved on since you started, your branding should too. The signs it's time to rebrand, and how to do it without losing the customers you already have.
Eight practical ways to market a small business, from social media and email to local marketing and paid ads, with what to do first for each.
Print still sells, when it's aimed properly. How to choose the right format, reach the right people and build print into a plan you can measure.
A story you can read in thirty seconds, printed on something you can hold. Here's where micro-fiction works in print, which formats suit it, and how to print it well.
Most small business marketing fails because it tries to do everything at once. Start with one clear message, get seen where your customers already are, and make it easy to get in touch.
Demographics sound like a big-company thing. They're not. Knowing roughly who your customers are decides what you print, where it goes and what it says.
Where ChatGPT genuinely helps with SEO work, where it falls short, and how to use it without hurting accuracy.
Print still works for Derby businesses, if it reaches the right hands. Where to distribute it locally, from letterboxes to events, and how to tell what's working.